VLONE (a stylization for the word “alone”) is a streetwear clothing label spearheaded by the hip hop group A$AP Mob, made up of A$AP Bari and A$AP Rocky, and Edison Chen of streetwear brand CLOT. Launched in 2013, VLONE has had successful pop-ups in major cities including Paris, Milan, and Los Angeles, as well as buzzy collaborations such as the VLONE X Nike Lab Air Force 1 and VLONE X Off-White. While there’s a high demand for the label’s tops, pants, and shoes, VLONE is notorious for having limited stocks that quickly sell out.
The neighborhood of Harlem and the designers’ lives are referred to as constant sources of inspiration. With a focus on VLONE as a lifestyle collective, the brand is all about believing in the motto: “Live alone, die alone.” This is reflective of VLONE’s array of casual wear that includes branded sweatshirts adorned with the label’s text logo and their Friends hoodies and t-shirts, which feature a slogan that stands for “minus friends,” hence going back to the notion of being alone and dying alone. VLONE debuted its first full collection during Paris Fashion Week SS18 and showed off denim jackets and other standout outerwear pieces, cementing the brand as an established fashion label.